Richard Trussler

UX Portfolio


User Research

Discovery & Testing

I take the time to understand a user's domain, their needs and goals, and look to see how that aligns with business needs—both internally and externally. Further into the agile process, I'll look to create tasks for testing which will measure for success, both for users and the business. I'll use moderated and unmoderated testing against team assumptions around needs and heuristic analysis, to inform and provide justification for design.

user discovery and testing informa environment agency top

Customer Journey Maps

I look to record and map patterns of behaviour to analyse, and then derive design opportunities for improving current journeys. Analysis of user flow through charting customer tasks, feelings and pain points enables the team to inform and justify design choices and decide on priorities.

customer journey map ovum top

Information Architecture (IA)

I'm able to articulate the efficiency and clarity benefits of including IA early in the design process (and more widely, Content Design). I understand the importance of a workflow that looks to build and exploit taxonomies that drive controlled vocabularies and navigation.

I'm able to facilitate stakeholders in discussing, consolidating and providing consistency around terminology, for example—recently, to a wide range of pharma news products.

insight ia screenshot top


Heuristic analysis and markup to highlight pain points for user flow.

datamonitor healthcare

Recommendations based on the key users affected and business priorities.

severity recommendations top

Lead design and accessibility within Informa to ensure external design team complied with requirements from WCAG2 AA guidance. Conducted unmoderated remote testing via for key user journeys. website screenshot top

Prototyping & Design

Stakeholder requirements quickly developed into interactive prototype to aid discussion and guide implementation team on MVP.

informa drug profiles top

Insight Mobile App

Proof of concept application built to extract key headlines into a simple news app with a focus on being mobile first.

informa insight app top

Dynamic design prototype (HTML/Angular) created to demonstrate implementation of navigation, story layout and user flow.

scrip home top legal cases and legislation web site.

Dynamic prototype created to introduce and demonstrate faceted search to stakeholders.

lawtel website screenshot top

Dynamic prototype created to demonstrate data table updates via multiple selections.

ids pay dashboard screenshot, prototype

Final Design using HTML/CSS delivered to the implementation team.

ids pay dashboard screenshot, production top

Government Digital Services (GDS)

Iterative user flow and sitemap diagrams created in order to align stakeholder and team understanding of complex systems.

user flow and sitemaps

Static and interactive wireframes in Axure. Built from initial paper prototypes and used in an Agile approach, iterating from stakeholder feedback, user testing and interpretation.

iwireframing, axure top

Pitching & Strategy

Tendering for New Work

Writing application responses that show which UX processes add value to the brief and our initial interpretation of the domain.

Attending and presenting pitches to prospective clients (including

teeth time tales support website screenshot

Strategy and Differentiation

Documented content strategy and methodology to show importance of embedding early into the UX workflow.

Documented UX measurement techniques to help clearly show how and when to include metrics.

Attended NNG course on UX leadership, documenting how leadership in UX is not about titles, but how you engage with and include stakeholders.