UX Portfolio

Discovery & Testing

I take the time to understand a user's domain, their needs and goals, and look to see how that aligns with business needs—both internally and externally. Further into the agile process, I'll look to create tasks for testing which will measure for success, both for users and the business. I'll use moderated and unmoderated testing against team assumptions around needs and heuristic analysis, to inform and provide justification for design.

Customer Journey Maps

I look to record and map patterns of behaviour to analyse, and then derive design opportunities for improving current journeys. Analysis of user flow through charting customer tasks, feelings and pain points enables the team to inform and justify design choices and decide on priorities.

https://scrip.pharmamedtechbi.com

I'm able to articulate the efficiency and clarity benefits of including IA early in the design process (and more widely, Content Design). I understand the importance of a workflow that looks to build and exploit taxonomies that drive controlled vocabularies and navigation.

I'm able to facilitate stakeholders in discussing, consolidating and providing consistency around terminology, for example—recently, to a wide range of pharma news products.

datamonitorhealthcare.com

Heuristic analysis and markup to highlight pain points for user flow.

Recommendations based on the key users affected and business priorities.

pharmaintelligence.informa.com

Lead design and accessibility within Informa to ensure external design team complied with requirements from WCAG2 AA guidance. Conducted unmoderated remote testing via usertesting.com for key user journeys.

drugprofiles.informa.com

Stakeholder requirements quickly developed into interactive prototype to aid discussion and guide implementation team on MVP.

Insight Mobile App

Proof of concept application built to extract key headlines into a simple news app with a focus on being mobile first.

scripintelligence.com

Dynamic design prototype (HTML/Angular) created to demonstrate implementation of navigation, story layout and user flow.

lawtel.com: legal cases and legislation web site.

Dynamic prototype created to introduce and demonstrate faceted search to stakeholders.

idspay.co.uk

Dynamic prototype created to demonstrate data table updates via multiple selections.

Final Design using HTML/CSS delivered to the implementation team.

Government Digital Services (GDS)

Iterative user flow and sitemap diagrams created in order to align stakeholder and team understanding of complex systems.

Static and interactive wireframes in Axure. Built from initial paper prototypes and used in an Agile approach, iterating from stakeholder feedback, user testing and interpretation.

Tendering for New Work

Writing application responses that show which UX processes add value to the brief and our initial interpretation of the domain.

Attending and presenting pitches to prospective clients (including gov.uk).

Strategy and Differentiation

Documented content strategy and methodology to show importance of embedding early into the UX workflow.

Documented UX measurement techniques to help clearly show how and when to include metrics.

Attended NNG course on UX leadership, documenting how leadership in UX is not about titles, but how you engage with and include stakeholders.